Social Media Research :3

Media text: "Im A Good Person" By Tasmin Topolski 🐋

Social media tool: Instagram

Description of types of posts: Images and clips from the short film + poster and short of the week nomination.

Description of how branding is developed (or not): Posts all use darker, warmer colors (with few exceptions) providing an overall theme to the page. Profile page is a bright green for some reason which kind of just sticks out like a sore thumb (probably not intentional, but its still worth mentioning). I mean the profile picture matches nothing and feels like wasted potential. Topolski also advertises the films poster and short of the week nomination, as well as the fact that the short film is available on american airlines in-flight entertainment. Of these posts, the poster and nomination are really beneficial to the branding, but I feel the american airlines advertisment kind of breaks out of the theme due to the formatting of the post. This might be some light nitpicking though.

Analysis of how you will use this to develop your own social media presence: My group can definitely take inspiriation by the simpleness that really helps the page feel grouped up. Although I fear its common knowledge, we WONT be having a random bright green profile picture. I want to use that american airlines post as a guideline for what to do and what not to do, I dont want our social media page to have a post like that, that breaks away from the branding a bit. Instead, a post similar to that should also be themed in our own, original, on brand way.

Media text: HUGE

Social media tool: also instagram i think

Description of types of posts: Many of the posts are about nominations for awards, but I feel the branding us abstract enough to the point where they fit in. Most other posts are posters or shots from the film with the title there, with some having abstract elements. The account also has a few posts talking about their actors and their backstories, in a little mini series. The account seems to be a reused advertisement account for the filmmakers other films, as about 20 ish posts down, the posts are themed around another film.

Description of how branding is developed (or not): The profile picture alongside the various abstract shots posted help build the overall feeling of the short film. Cold colors invade every corner of the instagram. The videos stay on brand. The title of the short film is (though maybe a bit annoying) everywhere, which is definitely helping me remember the name, but idk if its actually helping build the brand. Lastly, the nomination posts stay in theme with that abstract element of the other posts (not sure if its intentional though...)

Analysis of how you will use this to develop your own social media presence: I liked the color theming used in their instagram. I also believe that maybe having the name of the film everywhere (maybe not everywhere but just super common) may benefit us, though im not entirely sure. I liked how the abstractness helped keep the award posts in theme (or maybe the other way around, like the award themes were matched to the abstract element), and honestly I feel like we could do something like that too.

Media text: Grieving by Chris Chi

Social media tool: Instagram

Description of types of posts: Plenty of award posts, poster posts and shots from the film.

Description of how branding is developed (or not): Every post in this instagram includes cold colors. The name of the film is posted with more moderation than the last example...  Video teaser helps with overall film i guess. Profile Picutre is on brand even if its the same shot that was posted twice, once with an award on it. Really cool movie poster.

Analysis of how you will use this to develop your own social media presence: Okay so I think this is closer to the amount of times I want the name of the film to appear in our social media page. I love the poster (kind of unrelated) but it really just helps build the feeling of the film, and since its posted in instagram that technically helps the branding. I do think they went a bit overboard with the award posts. Lastly, I want our instagram to have a unique profile picture, even though a shot from the film is okay (or the poster too) it just seems a bit bland to do.

I’m A Good Person. (2024b). IMDB. Retrieved March 5, 2026, from https://www.imdb.com/title/tt27497122/.

Nozicka, P., & Farber, D. (2021). HUGE. Retrospective of Jupiter. https://retrospectiveofjupiter.com/genre-dark-comedy/

Chi, C. (2024). Grieving. Retrospective of Jupiter. https://retrospectiveofjupiter.com/genre-dark-comedy/